This year’s Ducati Global Dealer Conference will take place October 12–14, 2026, at the Red Rock Casino Resort & Spa in Las Vegas, Nevada. Ducati North America will bring together its US and Canadian dealer networks for an engaging, in-person program centered on our business strategy, key priorities, and plans for the year ahead; providing an opportunity to align on a shared direction and build momentum for the upcoming season.

The program will feature a broadcast of the Ducati Global Dealer Conference directly from Italy, connecting our network with Ducati’s global vision and strategic direction. In addition, the US and Canada National Sales Conference will take place live and in person, with North America business updates, sales strategy, and alignment on the opportunities ahead.

A key highlight of the program will be an optional Motorcycle Immersion Experience, giving dealers the opportunity to ride and engage with key Ducati products firsthand.